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It's not just that you want to show your clients that you care about them; you need to show your clients that you care about them - especially if you wish to keep them as clients. As such, what better way to show your clients that you care than by giving a holiday gift?
What you don't want to do for a client gift is give something to them that's really about you. For example, don't give a cheap, cheesy calendar fridge magnet prominently featuring your face and phone number. That's not a holiday gift; that's marketing. Instead, give your clients something good - something they'll appreciate, something that won't wind up in the garbage the minute after they open it.
Give each of your clients a hand-written note along with a gift card, but make it special by giving different gift cards to different clients. For example, if you know a client is an avid reader, give a $ 10 gift card to a bookstore. If you know another client loves to work out at a certain gym, give them a month's gift certificate to the gym. Personalizing your gift in this way shows your client that you pay attention to what's important to them.
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Along the same lines, of-the-month clubs provide a great way to give a personalized and unique gift. If your client is a foodie, give them a subscription to receive a different bottle of gourmet olive oil every month. If they adore their dog, a dog toy-of-the-month subscription will tickle them pink. Best yet, because the of-the-month subscription is usually a minimum of at least three months, your client will be reminded of your generosity long after the holiday season is over.
You might know that your client is passionate about saving animals, protecting the environment, or supporting cancer research. Another great way to impress your client is to give to a charity in their name. Not only will your client appreciate the gesture, you will feel great about supporting a good cause.
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